Marketing is the most significant piece of any business. Promoting is constantly useful for building brand awareness as well as increase your sales and engage customers. Today Digital Marketing has changed the method for business. Today the greater part of the organizations is following the digital strategy for promoting their products and services. They are offering their products through online medium.
Digital marketing comes with so many advantages:
It gives information: Before your customers buy your products/services they require a deep understanding on the products and digital marketing gives an easier platform to do this
Its saves your costs and time: Unlike like analog marketing, digital marketing can only take you some minutes to market your products/services this winds up to reducing your costs and time spent on marketing your brand
It engages your customers: Most customers are engaged in the digital world therefore market it easy for your company to engage with your customers
It increases your sales: With a wider scope to cover in the digital world you have very high chances to increase your sales since the digital world covers a global aspect. You can acquire customers from different parts of the world.
Odoo ERP has a whole module covering digital marketing which has made easier and much more interesting for businesses. With Odoo you can segment your database for specific recipients to receive specific emails on your products and services.
With advanced statistics embedded in odoo marketing you can track how your campaign is performing with KPIs such as open rate, bounce rate, clicks and deliver-ability. You can keep tabs on visitors on your website and convert these to sale orders.